The company's purpose is to develop and design, produce, distribute and sell, as well as provide consulting and other services related to trade and intermediation, import, export and resale of products of all kinds in the areas of fashion and fashion articles, home and accessories, and other products of all kinds, both domestically and internationally, with a particular focus on Dirndl design. The company may also provide services in the areas of consulting, personnel management, marketing and PR. Furthermore, the company may manage, acquire, encumber, market and sell intellectual property rights, in particular trademark and design rights, as well as real estate, both domestically and internationally. The company may also establish branches and subsidiaries, both domestically and internationally, and participate in other companies, both domestically and internationally, as well as conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.