The company aims to provide consulting services in the field of business development as well as the conception and implementation of brand appearances for third-party companies. It creates visual design concepts, particularly in the areas of fashion design, graphic design, and branding, develops and distributes its own products under a fashion label, including clothing, fashion accessories, as well as furniture and home accessories. The company can establish branches and subsidiaries both domestically and abroad, invest in other companies both domestically and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate both domestically and abroad. It can also arrange financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.