The operation of hairdressing salons, and all activities and advice related to the design, implementation, operation, management, administration and direction of all companies attached or related to the field of hairdressing, as well as all operations and transactions related thereto, in particular all operations and transactions related to the creation, transfer, takeover, transfer of business and concepts. The company may establish branches in Switzerland and abroad. The company may acquire interests in other companies and establish or finance companies that have a direct or indirect connection with its purpose, or are able to promote it. The company may carry out all financial, commercial, movable or immovable transactions on its own account or on behalf of third parties, which are directly or indirectly related to its purpose or are likely to enable it to be achieved. Within the framework of this purpose, the company may acquire real estate to the extent that its use is exclusively commercial.