The company's purpose is: Import-export, purchase and sale, online (e-commerce) and in physical stores, retail and wholesale, of all non-food merchandise. Provision of consulting and support services to individuals, companies, communities and other public or private organizations. Consulting in strategy, organization, management, management, information systems, human resources, marketing and communication, from conception to implementation. Personalized training (coaching); Import, export, design and manufacture, trade and wholesale sale, in-store or online (e-commerce) of electronic cigarettes, e-liquids, electronic materials and components, and all purification and disinfection equipment (air, water and contact surfaces). The company may also carry out, either on its own account or on behalf of third parties, all industrial, commercial, movable and financial operations, directly or indirectly related to its purpose or likely to facilitate its extension or development, in any form whatsoever, including in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing a similar or complementary purpose. The company may grant loans or guarantees to its associates or third parties.