The company's purpose is the sale and trade of all construction materials (mainly tiles). It also aims to buy, sell and construct real estate for commercial purposes or serving as a permanent establishment. Furthermore, the company may also buy and sell vehicles. The company may create branches or subsidiaries in Switzerland and abroad, participate in other financial, industrial, real estate or other companies, in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, acquire or sell commercial real estate or serving as a permanent establishment with the exception of transactions prohibited by the LFAIE, and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.