The company's purpose is to operate hair salons and all activities related to aesthetic care, as well as the marketing of cosmetic products, beauty accessories, and articles related to hairdressing and beauty care. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it. The company may also grant loans to its associates and/or guarantee, secure or co-sign loans granted by third parties to its associates.