Acquisition of participations, acquisition of business assets, acquisition, holding and disposal of all securities and direct or indirect participations in the capital of French and foreign companies of any kind (acquisition holding); management of the aforementioned participations held and administration of companies; holding and management of brand portfolios; all commercial, administrative, financial or other services provided to and for the benefit of companies and enterprises linked to the company as well as to third parties; general legal, accounting, tax and human resources administration for the benefit of companies and enterprises linked to the company (operational holding) (cf. articles of association for complete purpose).