The purpose of the company is to provide services in the fields of photography and design, product development, and the trade of its own products. The company may establish subsidiaries and branches in Switzerland and abroad, and participate in other companies in Switzerland and abroad. The company may acquire, hold, and sell real estate and intellectual property rights. The company may also engage in all commercial, financial, and other activities that are directly or indirectly related to its purpose. The company is authorized to take financing, restructuring, and intercession measures in favor of shareholders, group companies, or third parties, as well as grant loans to shareholders, group companies, or third parties, or provide security for their obligations.