The operation and management of public establishments, in particular bars, cafes and restaurants, trade, import and export of all products, acquisition, operation and sale of all brands and licenses, consulting and consulting services, and in general any activity related to the field of events, catering or trade. The company may carry out, either on its own account or on behalf of third parties, all commercial, industrial, financial, movable or immovable operations directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad. It may assume participations in all similar companies in Switzerland and abroad, take charge of all functions that are intended to develop its purpose or have a direct or indirect connection with its object. Furthermore, the company may merge with any other companies having a connected or analogous purpose and grant loans or guarantees to its associates or third parties, to the extent that this promotes its development and does not contravene the applicable legal provisions.