The company's purpose is the development, consulting, and training in the fields of artificial intelligence, digital strategy, and digital transformation. It also aims to design and market tools and services for business optimization, provide support in the areas of communication and marketing, and provide all services in the field of design. It also engages in the online sale of digital or physical products and services in the aforementioned fields. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, and carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.