The company's purpose is to perform all services in the fields of marketing and communication, in particular the implementation of strategies, market research, the development of advertising campaigns, social media management, analysis of trends and consumer behavior, and all activities directly and indirectly related thereto. The company may also engage in any other activity having a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related thereto.