The company's purpose is to market, distribute and conduct workshops, expeditions and events with a focus on photography and videography, distribute its own and third-party image products, maintain and rent facilities and equipment for image production, operate a studio, and provide consulting services of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account and grant securities for liabilities of affiliated companies.