The company's purpose is the production, promotion, presentation and distribution of films, DVDs, images, scripts and exposés. Additionally, the company aims to design, produce and sell perfumes, beauty products, clothing, watches, jewelry and coffee. Furthermore, the company aims to provide services in the areas of marketing, including the production of advertising materials, catering, as well as the organization of events and castings. Finally, the company provides consulting services for all the above-mentioned products and their applications. The company is authorized to acquire, encumber, sell and manage real estate. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell properties, copyrights, patents and licenses of all kinds.