The creation, production and manufacturing of jewelry, goldsmithing and high-end jewelry and all other components or raw materials necessary for the manufacturing and production of jewelry, goldsmithing and high-end jewelry, as well as all related services. It may carry out all commercial or financial operations directly or indirectly related to its purpose. Furthermore, it may establish branches and subsidiaries in Switzerland and abroad and acquire, hold, manage and dispose of real estate, in Switzerland exclusively for commercial use, as well as intellectual property. The Company may grant loans or any other form of financing to affiliated companies, as well as provide guarantees of any kind, for the direct or indirect benefit of affiliated companies (or third parties), in particular in the form of guarantees, pledges or fiduciary transfers of the Company's assets or by means of personal guarantees or securities of any kind, with or without consideration.