All training services in the fields of beauty and retail of luxury products; representation, distribution and trade of a product brand; import, export, purchase and sale of consumer products; all consulting and service activities in the fields of beauty, wellness and personal care, in particular under the Luxcellence beauty brand; operation of online sales sites and commercial premises. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may participate, in any form, in similar companies, in particular by acquiring an interest in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.