The development and creation of advertising and marketing concepts in the field of sports and games in any form. The company can also create events and exhibitions related to its activity and develop applications for phones in all types of fields. It can also market any article or goods in the field of art and decoration, as well as sports articles. The company can also grant loans or guarantees to shareholders or third parties if it serves its interests. The company can invest and take participations in other companies, establish branches and subsidiaries, both in Switzerland and abroad, as well as acquire, hold, manage, administer and dispose of real estate. The company can carry out all commercial, financial and other activities related to its purpose.