The company's purpose is the purchase, sale, and marketing of food and non-food products, biological products, cosmetics, and wellness products in bulk and retail for individuals and professionals, by all means, e-commerce, stores, home sales, in the form of meetings and any brand concession related thereto. In general, the company may carry out all commercial, financial, movable and immovable transactions (excluding operations prohibited by the LFAIE, specifying that any real estate assets will be used exclusively for commercial purposes) and conclude all contracts intended to develop its purpose or related thereto directly or indirectly. It may participate in companies or enterprises with a similar purpose or other purposes and create branches in Switzerland and abroad.