The company's purpose is: a) any commercial and service activity in the field of culture and the arts, in particular the purchase, sale and expertise of works of art; b) any activity aimed at providing support and encouragement to artistic creation; c) any commercial and service activity in the field of marketing; d) the acquisition, development, sale and exploitation of patents and licenses in the above-mentioned fields; e) as an ancillary activity, the execution of all commercial and financial transactions - in direct or indirect relation to the above-mentioned purpose(s), as well as the acquisition of participations in all Swiss or foreign companies pursuing identical or similar purposes. The company may conduct its activities both in Switzerland and abroad and establish branches. The company may grant loans or guarantees to its associates or third parties.