The core activity of the company is the organization and implementation of events, activities and services for members of the BMW M Club Suisse Romande, including:
* Hosting driving events, such as track days, road trips and outings
* Organizing visits to museums and other attractions
* Offering special services, such as maintenance and repair of BMW vehicles
* Providing exclusive offers and discounts for members
* Creating opportunities for members to meet and share their passion for BMW vehicles.
The company appears to not engage in direct economic activities such as production, trade or financial services, but rather focuses on organizing and implementing events and services for a specific group of people.