The company's purpose is to engage in all activities in the field of trade in Swiss and foreign wines and spirits, as well as all products related to wine and viticulture, the trade in food products, accessories for all activities in the field of cooking and catering, except for operations prohibited by the LFAIE, as well as all activities connected to the aforementioned purposes. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.