all activities and services in the fields of public relations, marketing, communication, advertising and publishing, as well as those related to the management, promotion, organization and logistical support of public or private events, shows, trips and events, particularly of an event, advertising, artistic, cultural or sporting nature; the company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests