The company's purpose is: the purchase, distribution and sale of all luxury goods and consumer products, in particular watchmaking, jewelry, leather goods, in Switzerland and abroad; the creation and animation of boutiques; the study and prospecting of all markets; to ensure, directly or indirectly, the after-sales service of all products, to operate and supervise repair workshops; the protection, defense, use and exploitation, directly or indirectly, in all forms, of all intellectual property rights; the acquisition, operation, concession and sale of licenses, patents, trademarks, designs, models, copyrights, technical knowledge and other intangible assets; the acquisition of interests in industrial, commercial, financial or other companies, Swiss or foreign; and in general, to carry out all operations, provide all services and assume all functions, both on its own account and on behalf of third parties, having a direct or indirect relationship with the company's purpose.