The company aims to engage in the trade and production of goods of all kinds, particularly coffee specialties, beverages, foodstuffs, lifestyle articles, and all related products. Furthermore, the company aims to provide consulting, training, and management services for gastronomy businesses. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It may also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.