The company's purpose is: the creation of products and brands of all kinds; the restoration and operation of restaurants; the import and export of products, consulting, IT development and Internet of Things (IoT); project management and marketing; services and advice to companies; real estate construction as well as buying and selling; the creation of food stores and boutiques, beauty salons and aesthetic surgery agencies. In general, the company may engage in any financial, commercial, movable or immovable activities (except for operations prohibited by the LFAIE) directly or indirectly related to its purpose and which promote its development; create branches in Switzerland or abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans and guarantees to associates or third parties.