The company aims to develop and implement new business concepts related to the trade of water and other beverage products, provide services, in particular commercial, technical, marketing, distribution, consulting and other services, as well as trade in all kinds of goods, including water and similar articles, food & beverages and accessories. The company may establish branches in Switzerland and abroad, found subsidiaries, participate in other companies, acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights, and grant financing, provide security of any kind or otherwise secure or guarantee obligations of affiliated and other companies. The company may also engage in all commercial, financial and other activities that appear to promote the purpose of the company or are related to it. In pursuing the company's purpose, the company strives to create long-term, sustainable value.