The company's purpose is to operate a beauty institute and all related activities, particularly in the fields of well-being, cosmetics, textiles, and fashion. It also aims to carry out all real estate operations, except those prohibited by the LFAIE. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.