The company's purpose is to engage in all activities related to the fields of hospitality, gastronomy, decoration, events and consulting, in particular: the operation of public establishments of all kinds, such as restaurants, grocery stores, hotels and dance halls, catering services, development of food and beverages with or without alcohol, marketing, sales, purchase and distribution of all decorative, gastronomic products and related items, in Switzerland and abroad, organization and management of events of all kinds, consulting in the field of conception, creation and development of all types of establishments in different fields. The company may, on its own account or on behalf of third parties, in Switzerland or abroad: participate in all companies and carry out all mobile, real estate, financial, industrial and commercial operations directly or indirectly related to the realization of its purpose and whose object is likely to promote its development, take an interest, by way of contribution, transfer, merger, participation or other means, in all businesses, companies, existing or to be formed, which have a similar, analogous or related purpose to its own, or whose object is likely to promote its development, grant loans or any other form of financing to its shareholders, third parties, subsidiaries or companies of the same group, guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it promotes its interests, and establish branches or subsidiaries.