In Switzerland and/or abroad, any commercial operation related to the operation of a communications agency, providing all services in the field of identity and visual content creation, design and graphics, photography, web development and all creative consulting services, including, but not limited to, the overall organization of events and the creation of advertising materials; to file, acquire, hold and sell patents and/or all intellectual property rights (trademarks, etc.) and to acquire, hold and grant licenses; to grant loans and/or any other form of financing or guarantees and/or any other form of security to one or more associates, companies of the same group and/or third parties for their direct or indirect benefit, if it serves the interests of the Company.