The company's purpose is i) any business activity related to complication watches and luxury goods, including but not limited to research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export and import, as well as ii) providing all related goods and/or services to third parties, including but not limited to creative services, data management services, financial services, and project management services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.