The company's purpose is to provide services in the areas of User Experience (UX) design, User Interface (UI) design and software development. This includes, in particular, the conception, design, development and optimization of digital products, websites, mobile applications and user-centered platforms, as well as consulting and strategic support for companies and institutions in the implementation of digital solutions. The company also offers training and workshops on UX topics and develops its own software products, which it can market or license, as well as trade in goods of all kinds. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.