Provision of services in the field of photo and video production as well as trade in photo and video materials and equipment, trade in and import of textiles, jewelry, decorative items and body care products and related services. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, conduct all business that is directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, furthermore, carry out financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.