The company's purpose is to operate a hairdressing and beauty salon, sell all beauty and care products, and provide all services in the beauty studio sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.