The association aims to promote the joy of imaginative stories as well as the publication and distribution of books and other print products and digital media. It can establish branches in Switzerland and abroad and conduct all business that is directly or indirectly related to the purpose of the association, supports it or is suitable for promoting it; can also provide services in various areas such as general support, coordination, organization, planning, project accompaniment, project management. The association can acquire, build, manage, rent, sell and dispose of properties, real estate and immovable assets in Switzerland and abroad, as well as establish or cancel all property-related rights and encumbrances. It can enter into all transactions and conclude contracts that are suitable for promoting the purpose of the association or are directly or indirectly related to it; acquire, manage, sell copyrights, patents and licenses of all kinds.