The company's purpose is to trade in and sell goods and products of all kinds, in particular balloons, balloon accessories, party, decoration and entertainment articles, to operate online shops and to provide services in the areas of event planning and entertainment. The company may establish subsidiaries and branches, as well as participate in other companies. The company may acquire, hold, encumber and sell real estate and intellectual property rights. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose. The company is authorized to take financing, restructuring and intercession measures in favor of shareholders, group companies or third parties, as well as to grant loans to shareholders, group companies or third parties or to provide security for their obligations.