The company's purpose is to trade in all types of products, particularly alcoholic and non-alcoholic beverages, including the manufacture, import-export, and sale of related accessories; the sale of promotional materials for companies; the marketing and manufacture of food and materials for the food industry, as well as all consulting, analysis, and subcontracting services for the food industry. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or directly or indirectly related thereto.