The company's purpose is to trade in goods of all kinds. Furthermore, the company aims to operate online platforms and provide services, in particular in the areas of franchising, licensing and web services. The company can acquire, hold, exploit and sell licenses, patents, trademarks and other intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.