The purpose of the company is: a) the development, creation, production and trade of various goods intended for consumption, in particular clothing, fashion accessories, beauty, hygiene, household and electronic products, furniture, alcoholic and non-alcoholic beverages, food products (fresh or processed); b) the operation of commercial premises, in particular trade, restaurant, café, tea room; c) as an ancillary activity, the execution of all commercial and financial operations - whether movable or immovable (in strict compliance with the rules relating to the acquisition of real estate by foreigners) in direct or indirect connection with the above-mentioned purpose(s), as well as the acquisition of interests in all Swiss or foreign companies pursuing identical or similar purposes. The company may also grant loans and/or guarantees, in any form whatsoever, to its shareholders or third parties. The company may conduct its activities both in Switzerland and abroad.