The company's purpose is to develop, manufacture, market and distribute physical and digital products, particularly in the areas of beverages, food, nutritional supplements, cosmetics, textiles and media content. Furthermore, the company aims to provide services in the areas of design, communication, marketing, digital media and content creation, as well as the development, use and licensing of its own brands and concepts. Additionally, it aims to conduct training and workshops in the aforementioned areas. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.