The company aims to build and develop brands and companies, as well as support startup projects in the goods and services sector, particularly in the areas of communication, design, gastronomy, and consumer market. Furthermore, it aims to trade in goods of all kinds and provide additional services within the scope of its main purpose. The company may take on related business activities, participate in or acquire other companies in Switzerland and abroad, or establish new ones. It may also establish branches and subsidiaries in Switzerland and abroad and, in general, carry out all commercial, financial, and other activities that are suitable to promote the purpose of the company. The company may acquire, hold, and sell real estate and properties in Switzerland and abroad.