The company's purpose is to trade and distribute dental products, specifically the brand 'smileffect', bleaching agents and oral care products, cosmetic products of all kinds, practice and studio equipment such as furniture, flooring, accessories like LED lighting, as well as home accessories of all kinds. It provides consulting and services in these or related areas. In the real estate sector, the company aims to mediate, manage, administer, develop and conceptualize real estate, execute investments, provide trust and consulting services related to investments and real estate, and their financing. The company can provide consulting and services of all kinds that are directly or indirectly related to the aforementioned purposes, as well as trade in products of all kinds, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, establish, acquire or merge with similar or related companies, acquire, manage and sell properties, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.