The company, as a manufacturer, aims to produce mechanical, electrical, electronic watches, chronometers, time counters, devices and instruments of all kinds for time counting, to produce, purchase and sell their internal and external components, accessories and complementary parts as well as products necessary for their manufacture, control, maintenance, repair, storage, protection, embellishment, presentation and distribution. It may carry out its business activity in the fields of jewelry and precious metal work, mechanical and electronic engineering, mechanical construction, in the field of mechanical, optical and electronic devices, instruments and other articles for industry, research, education and office use as well as in the field of packaging and cases. The company may establish branches in Switzerland and abroad. It may acquire participations in Switzerland and abroad in all similar businesses or industries, introduce new business branches and, in general, carry out all industrial, commercial, financial or real estate operations directly or indirectly related to the main purpose. It may grant loans or guarantees to shareholders, related entities or third parties.