The company's purpose is to provide services such as trend and market research and analysis, marketing, project work, as well as political and strategic corporate consulting in general and in the tourism sector in particular. Furthermore, the company aims to provide advice, brokerage and management in the real estate sector. In addition, the company may conduct any business that may be suitable to promote the company's purpose or that is directly or indirectly related to it. Moreover, the company may participate in other companies in Switzerland and abroad, acquire and finance such companies, establish branches and subsidiaries in Switzerland and abroad, and acquire, encumber, sell and manage properties in Switzerland and abroad.