The company's purpose is to trade in, import and export goods of all kinds, in particular new and used luxury items such as watches and jewelry. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It may acquire, manage and sell real estate and securities. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose. It may take out loans and grant them, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.