The company's purpose is to provide services in the areas of performance marketing, brand marketing, design, e-commerce, and corporate branding. Furthermore, the company may trade in goods of all kinds, import and export them. The company may register and protect intellectual property rights for the exercise of its activities, participate in, acquire or trade with trademarks. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.