The sole proprietorship aims to trade in goods of all kinds in an online shop and provide services in the field of online marketing. This includes, in particular, the sale of consumer goods of all kinds. The sole proprietorship may establish branches in Switzerland and abroad and participate in other companies. Furthermore, it is authorized to conduct all business that is suitable to promote the company's purpose directly or indirectly. The sole proprietorship may acquire, manage and sell real estate and properties. It may also provide financing for its own or third-party accounts, as well as enter into guarantees and sureties for third parties.