The retail and wholesale trade of fine jewelry, watches and other products or services, including through electronic and computer systems; trading, commercial, import and export activities of all kinds of products and goods, mainly but not exclusively jewelry, including precious stones; development, promotion, licensing of trademarks, designs and other intellectual property rights, mainly but not exclusively in the field of jewelry and precious stones; franchising activities on the main markets covered by the company; management of websites, internet platforms and social networks for informational and commercial purposes. The company may carry out all commercial, financial, industrial, movable and immovable operations, grant guarantees, guarantees, also in favor of third parties, as well as take participations in other companies with a similar object. All the aforementioned activities may be carried out both in Switzerland and abroad.