The company aims to conceive, design and implement projects in the fields of design, marketing, advertising and communication. This includes, in particular, the development of marketing strategies, campaign management, social media management, visual design, graphic and web design as well as the provision of corresponding consulting and agency services. Furthermore, the company aims to develop, design, purchase, sell, manufacture, import, export and trade in clothing, accessories, jewelry and all kinds of furnishings. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may also provide financing on its own or on behalf of others as well as provide security for the liabilities of affiliated companies and third parties.