The production, trade and sale of jewelry and accessory designs, design articles, textile products and luxury goods, as well as other movable goods. The company can provide consulting, expertise, market research, marketing and production services, in particular in the fields of design, illustration and painting for its own brand and for third parties. It can also engage in collaborations, consulting, event and seminar organization and can be active in teaching in the sectors of its activity. The company can operate both on its own account and on behalf of third parties in the sectors in which it provides services. It can hold trademarks and patents. It can acquire, hold, rent and sell movable and immovable property in Switzerland and abroad. It can also carry out any activity directly or indirectly connected with the company's purpose, as well as participate in other companies and establish branches, subsidiaries and agencies in Switzerland and abroad.