The company's purpose is to engage in online trading of goods of all kinds, in particular through its own e-commerce platform and through established online marketplaces. The company may perform all activities related thereto, such as sales, shipping, storage, and customer service in connection with the products offered. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.