Import and wholesale of fine jewelry and accessories, as well as the provision of services and sale of products in the areas of lifestyle, well-being, and education and training. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber, and dispose of real estate, copyrights, patents, and licenses of all kinds. It may provide financing for its own account or for the account of third parties, and grant guarantees and sureties for its subsidiaries and third parties.